Course Creativity and Innovation for Media Executives

The course of Innovation and Creativity for Media Executives is designed for Media and Entertainment executives to stay up to date with the latest industry trends through the experience of prestigious professionals who are leaders in their fields.

To navigate this complex and fast-evolving landscape, media executives need more than just digital skills. They need a strategic mindset that blends business acumen, creative leadership, and innovation methodologies.

A course specifically designed for media decision-makers can empower them to:

Spot and capitalize on emerging trends
Lead creative teams through change
Harness AI and data ethically and effectively
Redesign business models with audience-centric innovation
Drive transformation while protecting editorial values and brand identity

Departamento y persona de contacto: Formación Continua, Facultad de Comunicación / Continuing Education, School of Communication. José Francisco Zegers.

Fechas de la actividad: November, 11-15th